Search Engine Optimization is one of the best ways to increase profits of a business by improving the traffic to the website or webpage. The more the clicks a website gets, the higher will be the share of its profits.
No doubt, then that Search Engine Optimization has become one of the most used tools for digital marketing which have high ROI
Search Engine Optimization: SEO Trends 
- CREATE EXCEPTIONAL CONTENT
SEO TREND: CREATE EXCEPTIONAL CONTENT
Content is one of the best ways for search engine optimization. Keyword research will fetch fruitful results only when those keywords have been used in your content.
The content has to be designed as per the audience’s interests. It will help in earning backlinks as well, which is the linking of a page to another webpage.
A website or page with many backlinks will feature higher in web search results.
- INCREASE EXPERTISE, AUTHORITY, TRUSTWORTHINESS
INCREASE EXPERTISE, AUTHORITY, TRUSTWORTHINESS
It is no more an unknown fact that there is an influx of information on the net. There are millions of websites on the internet.
The web has become as competitive as it can get. Users are inclined in such situations to stick to what they trust and think of as authentic.
They look for high-quality content and high-quality Backlinks to your website and therefore content and name building assumes prime importance.
Internet users of today are exceptionally well informed and therefore opt for content suiting their best interests.
Businesses can only build trust over a period only if they are able to attract the users; they have to create a niche for themselves in an already crowded market.
- STRUCTURED DATA MARKUP IS KEY
STRUCTURED DATA SEO
Structured data refers to on page markup, which helps search engines to comprehend better the information on your business’s web page.
It then makes the use of such information to improve search engine page results, featuring your website higher in the search results.
It is the extra information, which often includes the essential items related to the business like name, place, and address.
- GO BEYOND GOOGLE SEARCH
GO BEYOND GOOGLE SEARCH
Relying on a single source of search engine traffic can often prove detrimental. In case of exigencies or crisis, the business can suffer losses and therefore a need for alternatives arises.
Google is indeed the most popular search engine, but having a base on other search engines is equally valuable, some examples include- Mozilla, Bing, Yahoo, Social media search engines (Youtube, Facebook) , etc.
- GET READY FOR VOICE SEARCH
GET READY FOR VOICE SEARCH
With the increasing use of voice search, the voice search becomes one of the fundamental aspects of SEO. The popularity of Google home assistants and Google voice and Apple siri and other voice assistants has seen a great rise.
The speaking part is easier and quicker for a user. The key here is to judge how your customers are going to speak about your business, the phrases they may use or the content they may require.
- INVEST IN TECHNICAL SEO
INVEST IN TECHNICAL SEO
Technical SEO is helpful, as search engines tend to prefer websites with good technical characteristics. This can be anything, from a secure connection to quicker loading time. Some of the ways this can be achieved are:
increasing the speed of the website
fixing of duplicate content issues
being more mobile friendly
using secure socket layers
- WIN WITH ON PAGE OPTIMIZATION
WIN WITH ON PAGE OPTIMIZATION
On-page optimization refers to all the steps that can be taken within the website itself.
This can happen by providing exceptional content, improving the title tags, meta descriptions, trust generation, focusing on the target audience, etc.
Improving titles on the website is one of the best ways to do this.
- OPTIMIZE FOR RICH SNIPPETS & OTHER GOOGLE SERP FEATURES
OPTIMIZE FOR RICH SNIPPETS & OTHER GOOGLE SERP FEATURES
A snippet is nothing but what a user is shown when they carry out a search. A rich snippet incorporates extra information for the user, enabling them to be better informed.
They have a better click rate than normal snippets. Structured data can help in doing this; it is a code of a particular format, which search engines can easily understand.
Search engine result page (SERP) is the page that appears after a user searches for something.
It can include advertisements too. Some of the SERP tools which can be used for SEO are-
Google’s Structured Data Testing Tool, Data Highlighter, Yotpo (it has a lot of SERP enhancing features), Rank Ranger’s SERP Features Tool, etc.
- UNDERSTAND YOUR AUDIENCE & USER INTENT
UNDERSTAND YOUR AUDIENCE & USER INTENT
Any good digital marketing requires the identification of the audience. They are the key to the profits that accrue in any business. Understanding customer needs is, user behaviour, behaviour flow, user session, user bounce rate [ by Google Analytics, Google Tag manager, Google Search console] therefore, the most crucial aspect of any business.