Being a motivational speaker is a part of the passion for some people.
Few of us get pleasure and unexplainable satisfaction by talking, understanding, and solving problems of people.
They feel better when they encourage someone through their impeccable communication skill.
Motivational speakers are enlightened when they help someone to accomplish something, and that person actually performs that task because of the encouragement!
Well, grabbing prospects is one of the toughest tasks for any motivational speaker.
Nowadays, digital marketing methodology helps to achieve the same, only when implemented with a proper study and useful utilization of available statistics!
Here are some essential tips and guidelines that you may need in case of implementing a digital marketing plan for a motivational speaker.
- Speaker’s visibility in public:
Speaker’s visibility in public
The overall direction of the business needs to be optimized.
By optimization, we mean that the resources should be utilized to their fullest and for the right purpose! Visibility can be increased by making the prominent presence of speaker on social media websites and the speaker’s own personal website.
Social media website and personal website both have their own set of crucial benefits that will give astonishing outcomes. Let us see how!
- Presence on social media:
Presence on social media
Having a presence on social media website is like renting a house; a virtual home indeed; where you utilize all the functions pre-developed by third party company. You are restricted to use only those functionalities which are given access by the website owner.
However, in case of your personal website, innumerable customizations are possible to make.
You can arrange any functionality on your website as per your convenience.
Multiple permutations and combinations of features and resources are possible in case of a personal website.
Owning a personal website can be compared with holding your own house where everything is customized and personalized as per your preferences!
- Increasing the count of social media followers:
Increasing the count of social media followers
It is another essential and crucial step for motivational speakers to follow while implementing an effective digital marketing strategy for their business.
Social media follower are the potential customers or prospects for any speaker.
These people are influenced by the thoughts and actions of the speaker hence, they follow him.
The speaker has a golden chance to keep these people engaged with him for a longer time by doing random but influential, beneficial, and motivational activities.
The speaker can move social media’s online traffic to his/her personal website. This way, the hitting rate for their own website will be increased.
- Monetize your website:
Monetize your website
Once the hit rate for the website reaches a few thousand, you can earn money by putting advertisements on your website.
You’ll have to contact an advertising agency which can guide you with the process. Whenever any visitor visits the site, he/she will see an advertisement, and you will earn money for each ad viewed/clicked per user!
So, your financial income is directly proportional to the number of visitors that visit your website.
- Maintaining the conversion rate:
Maintaining the conversion rate
Another most essential strategy that you must follow while implementing digital marketing tactics for a motivational speaker is that the conversion rate of your campaigns must be reliable.
It should be high enough. Conversion rate means how many website visitors or social media followers are converted into your customers.
Increasing online traffic won’t help if you could not convert any of the prospects into a customer.
- Convert prospect into a customer:
Convert prospect into a customer
here are various techniques to transform a prospect into a customer; writing and distributing an e-book is one of them! You can write an e-book which explains every information about you and your business.
The next step is distributing this book to your existing followers and would-be followers. Both types of followers will get to know about you in a new and innovative way.
You can put CTA (call-to-action) links and buttons which will redirect the e-book reader to the desired landing page such as a purchasing your new book or buying a pass for your next show.
This is a tried and tested funda in digital marketing, and it works very well for almost all types of clients! Cheers to that!
These are some of the new tips and guidelines that should be followed while performing digital marketing campaigns for a motivational speaker.
There are plenty of third-party tools available in the market, which will surely help you in your work. Some of them are given free access, and some of them are paid tools; one can choose as per their convenience and budget.
The last but not the least, one must perform all the steps mentioned above with utmost dedication and passion, to get the revolutionary outcomes!